Question 1

How many companies use AWIN vs Google Optimize?

Accepted Answer

191 companies use AWIN and 525 companies use Google Optimize in our database. Google Optimize is more widely adopted with 2.7x more companies than AWIN.

Question 2

What percentage of AWIN users also use Google Optimize?

Accepted Answer

3% of companies using AWIN also use Google Optimize (6 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer AWIN over Google Optimize?

Accepted Answer

The top industries using AWIN are E-commerce & Retail, Media & Content, Other, Software & SaaS, Cybersecurity. For Google Optimize, the top industries are E-commerce & Retail, Media & Content, Marketing & Sales Tech, Education & Learning, Financial Services & Fintech.

Question 4

Can I get a list of companies using both AWIN and Google Optimize?

Accepted Answer

Yes. AgentData tracks 6 companies that use both AWIN and Google Optimize. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	AWIN	Google Optimize
Companies	191	525
Category	Affiliate programs	A/B Testing
Emails available	318	1,168
Overlap	3% of AWIN users also use Google Optimize (6 companies)

AWIN vs Google Optimize

Side-by-side comparison

Company adoption

Top industries

Top companies using AWIN

Top companies using Google Optimize

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