Question 1

How many companies use Criteo vs DoubleClick Floodlight?

Accepted Answer

259 companies use Criteo and 2,547 companies use DoubleClick Floodlight in our database. DoubleClick Floodlight is more widely adopted with 9.8x more companies than Criteo.

Question 2

What percentage of Criteo users also use DoubleClick Floodlight?

Accepted Answer

36% of companies using Criteo also use DoubleClick Floodlight (92 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Criteo over DoubleClick Floodlight?

Accepted Answer

The top industries using Criteo are E-commerce & Retail, Media & Content, Other, Education & Learning, Healthcare & Life Sciences. For DoubleClick Floodlight, the top industries are Media & Content, Other, Hospitality & Travel, E-commerce & Retail, Professional Services.

Question 4

Can I get a list of companies using both Criteo and DoubleClick Floodlight?

Accepted Answer

Yes. AgentData tracks 92 companies that use both Criteo and DoubleClick Floodlight. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	Criteo	DoubleClick Floodlight
Companies	259	2,547
Category	Advertising	Advertising
Emails available	365	5,948
Overlap	36% of Criteo users also use DoubleClick Floodlight (92 companies)

Criteo vs DoubleClick Floodlight

Side-by-side comparison

Company adoption

Top industries

Top companies using Criteo

Top companies using DoubleClick Floodlight

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