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DoubleClick for Publishers (DFP) vs Google Publisher Tag
Google Publisher Tag is used by 5,824companies — 5.8x more than DoubleClick for Publishers (DFP) (1,005). 1,003 companies use both.
1,005 use DoubleClick for Publishers (DFP)5,824 use Google Publisher Tag1,003 use both15,128 emails available
Side-by-side comparison
| DoubleClick for Publishers (DFP) | Google Publisher Tag | |
|---|---|---|
| Companies | 1,005 | 5,824 |
| Category | Advertising | Advertising |
| Emails available | 2,274 | 12,854 |
| Overlap | 100% of DoubleClick for Publishers (DFP) users also use Google Publisher Tag (1,003 companies) | |
Company adoption
Top industries
DoubleClick for Publishers (DFP)
Media & Content507
Other42
E-commerce & Retail39
Healthcare & Life Sciences15
Professional Services15
Google Publisher Tag
Media & Content3219
E-commerce & Retail253
Other192
Education & Learning95
Healthcare & Life Sciences77
Top companies using DoubleClick for Publishers (DFP)
Top companies using Google Publisher Tag
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6,829 companies with emails, tech stacks, and contacts
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API access
GET /api/v1/tech?name=doubleclick-for-publishers-dfp
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