Question 1

How many companies use Google Publisher Tag vs JW Player?

Accepted Answer

5,824 companies use Google Publisher Tag and 68 companies use JW Player in our database. Google Publisher Tag is more widely adopted with 85.6x more companies than JW Player.

Question 2

What percentage of Google Publisher Tag users also use JW Player?

Accepted Answer

1% of companies using Google Publisher Tag also use JW Player (50 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over JW Player?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For JW Player, the top industries are Media & Content, Professional Services, Other, Hospitality & Travel, Financial Services & Fintech.

Question 4

Can I get a list of companies using both Google Publisher Tag and JW Player?

Accepted Answer

Yes. AgentData tracks 50 companies that use both Google Publisher Tag and JW Player. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	JW Player
Companies	5,824	68
Category	Advertising	Video
Emails available	12,866	493
Overlap	1% of Google Publisher Tag users also use JW Player (50 companies)

Google Publisher Tag vs JW Player

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using JW Player

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