Question 1

How many companies use Google Publisher Tag vs Marketo?

Accepted Answer

5,824 companies use Google Publisher Tag and 107 companies use Marketo in our database. Google Publisher Tag is more widely adopted with 54.4x more companies than Marketo.

Question 2

What percentage of Google Publisher Tag users also use Marketo?

Accepted Answer

1% of companies using Google Publisher Tag also use Marketo (60 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Marketo?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Marketo, the top industries are Software & SaaS, Financial Services & Fintech, Healthcare & Life Sciences, Marketing & Sales Tech, E-commerce & Retail.

Question 4

Can I get a list of companies using both Google Publisher Tag and Marketo?

Accepted Answer

Yes. AgentData tracks 60 companies that use both Google Publisher Tag and Marketo. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Marketo
Companies	5,824	107
Category	Advertising	Marketing
Emails available	12,795	11,338
Overlap	1% of Google Publisher Tag users also use Marketo (60 companies)

Google Publisher Tag vs Marketo

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Marketo

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