Question 1

How many companies use Google Publisher Tag vs Sailthru?

Accepted Answer

5,824 companies use Google Publisher Tag and 114 companies use Sailthru in our database. Google Publisher Tag is more widely adopted with 51.1x more companies than Sailthru.

Question 2

What percentage of Google Publisher Tag users also use Sailthru?

Accepted Answer

1% of companies using Google Publisher Tag also use Sailthru (42 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Sailthru?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Sailthru, the top industries are Media & Content, E-commerce & Retail, Education & Learning, Healthcare & Life Sciences, Marketing & Sales Tech.

Question 4

Can I get a list of companies using both Google Publisher Tag and Sailthru?

Accepted Answer

Yes. AgentData tracks 42 companies that use both Google Publisher Tag and Sailthru. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Sailthru
Companies	5,824	114
Category	Advertising	Marketing automation
Emails available	38,867	1,358
Overlap	1% of Google Publisher Tag users also use Sailthru (42 companies)

Google Publisher Tag vs Sailthru

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Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Sailthru

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