Question 1

How many companies use AppNexus vs Criteo?

Accepted Answer

170 companies use AppNexus and 259 companies use Criteo in our database. Criteo is more widely adopted with 1.5x more companies than AppNexus.

Question 2

What percentage of AppNexus users also use Criteo?

Accepted Answer

30% of companies using AppNexus also use Criteo (51 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer AppNexus over Criteo?

Accepted Answer

The top industries using AppNexus are Media & Content, Other, Marketing & Sales Tech, Hospitality & Travel, E-commerce & Retail. For Criteo, the top industries are E-commerce & Retail, Media & Content, Other, Education & Learning, Healthcare & Life Sciences.

Question 4

Can I get a list of companies using both AppNexus and Criteo?

Accepted Answer

Yes. AgentData tracks 51 companies that use both AppNexus and Criteo. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	AppNexus	Criteo
Companies	170	259
Category	Advertising	Advertising
Emails available	2,726	1,210
Overlap	30% of AppNexus users also use Criteo (51 companies)

AppNexus vs Criteo

Side-by-side comparison

Company adoption

Top industries

Top companies using AppNexus

Top companies using Criteo

Related comparisons

View individually

Frequently asked questions

Need this data via API?