How many companies use AppNexus vs DoubleClick for Publishers (DFP)?

232 companies use AppNexus and 1,370 companies use DoubleClick for Publishers (DFP) in our database. DoubleClick for Publishers (DFP) is more widely adopted with 5.9x more companies than AppNexus.

What percentage of AppNexus users also use DoubleClick for Publishers (DFP)?

2% of companies using AppNexus also use DoubleClick for Publishers (DFP) (5 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer AppNexus over DoubleClick for Publishers (DFP)?

The top industries using AppNexus are Media & Content, Other, E-commerce & Retail, Hospitality & Travel, Marketing & Sales Tech. For DoubleClick for Publishers (DFP), the top industries are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel.

Can I get a list of companies using both AppNexus and DoubleClick for Publishers (DFP)?

Yes. AgentData tracks 5 companies that use both AppNexus and DoubleClick for Publishers (DFP). Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

AppNexus vs DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is used by 1,370companies — 5.9x more than AppNexus (232). 5 companies use both.

232 use AppNexus1,370 use DoubleClick for Publishers (DFP)5 use both8,452 emails available

Side-by-side comparison

	AppNexus	DoubleClick for Publishers (DFP)
Companies	232	1,370
Category	Advertising	Advertising
Emails available	3,337	5,115
Overlap	2% of AppNexus users also use DoubleClick for Publishers (DFP) (5 companies)