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AppNexus vs DoubleClick for Publishers (DFP)
DoubleClick for Publishers (DFP) is used by 1,005companies — 5.9x more than AppNexus (170). 5 companies use both.
170 use AppNexus1,005 use DoubleClick for Publishers (DFP)5 use both6,879 emails available
Side-by-side comparison
| AppNexus | DoubleClick for Publishers (DFP) | |
|---|---|---|
| Companies | 170 | 1,005 |
| Category | Advertising | Advertising |
| Emails available | 2,726 | 4,153 |
| Overlap | 3% of AppNexus users also use DoubleClick for Publishers (DFP) (5 companies) | |
Company adoption
Top industries
AppNexus
Media & Content63
Other14
Marketing & Sales Tech10
Hospitality & Travel10
E-commerce & Retail9
DoubleClick for Publishers (DFP)
Media & Content596
Other50
E-commerce & Retail40
Healthcare & Life Sciences18
Education & Learning17
Top companies using AppNexus
Top companies using DoubleClick for Publishers (DFP)
Get the full comparison
1,175 companies with emails, tech stacks, and contacts
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API access
GET /api/v1/tech?name=appnexus
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