A
AppNexus
vs
D
DoubleClick for Publishers (DFP)

AppNexus vs DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is used by 1,005companies — 5.9x more than AppNexus (170). 5 companies use both.

170 use AppNexus1,005 use DoubleClick for Publishers (DFP)5 use both6,879 emails available

Side-by-side comparison

AppNexusDoubleClick for Publishers (DFP)
Companies1701,005
CategoryAdvertisingAdvertising
Emails available2,7264,153
Overlap3% of AppNexus users also use DoubleClick for Publishers (DFP) (5 companies)

Company adoption

AppNexus170DoubleClick fo…1,005

Top industries

AppNexus

Media & Content63
Other14
Marketing & Sales Tech10
Hospitality & Travel10
E-commerce & Retail9

DoubleClick for Publishers (DFP)

Media & Content596
Other50
E-commerce & Retail40
Healthcare & Life Sciences18
Education & Learning17

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1,175 companies with emails, tech stacks, and contacts

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1,000 lookups · API access · CSV exports

API access

GET /api/v1/tech?name=appnexus

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