How many companies use Basis Technologies vs DoubleClick for Publishers (DFP)?

72 companies use Basis Technologies and 1,370 companies use DoubleClick for Publishers (DFP) in our database. DoubleClick for Publishers (DFP) is more widely adopted with 19.0x more companies than Basis Technologies.

What percentage of Basis Technologies users also use DoubleClick for Publishers (DFP)?

6% of companies using Basis Technologies also use DoubleClick for Publishers (DFP) (4 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer Basis Technologies over DoubleClick for Publishers (DFP)?

The top industries using Basis Technologies are Media & Content, Other, Hospitality & Travel, E-commerce & Retail, Education & Learning. For DoubleClick for Publishers (DFP), the top industries are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel.

Can I get a list of companies using both Basis Technologies and DoubleClick for Publishers (DFP)?

Yes. AgentData tracks 4 companies that use both Basis Technologies and DoubleClick for Publishers (DFP). Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

Basis Technologies vs DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) is used by 1,370companies — 19.0x more than Basis Technologies (72). 4 companies use both.

72 use Basis Technologies1,370 use DoubleClick for Publishers (DFP)4 use both5,518 emails available

Side-by-side comparison

	Basis Technologies	DoubleClick for Publishers (DFP)
Companies	72	1,370
Category	Advertising	Advertising
Emails available	403	5,115
Overlap	6% of Basis Technologies users also use DoubleClick for Publishers (DFP) (4 companies)