Question 1

How many companies use DoubleClick Ad Exchange (AdX) vs DoubleClick for Publishers (DFP)?

Accepted Answer

238 companies use DoubleClick Ad Exchange (AdX) and 1,005 companies use DoubleClick for Publishers (DFP) in our database. DoubleClick for Publishers (DFP) is more widely adopted with 4.2x more companies than DoubleClick Ad Exchange (AdX).

Question 2

What percentage of DoubleClick Ad Exchange (AdX) users also use DoubleClick for Publishers (DFP)?

Accepted Answer

1% of companies using DoubleClick Ad Exchange (AdX) also use DoubleClick for Publishers (DFP) (3 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer DoubleClick Ad Exchange (AdX) over DoubleClick for Publishers (DFP)?

Accepted Answer

The top industries using DoubleClick Ad Exchange (AdX) are Media & Content, Other, Developer Tools & Infrastructure, E-commerce & Retail, Education & Learning. For DoubleClick for Publishers (DFP), the top industries are Media & Content, Other, E-commerce & Retail, Healthcare & Life Sciences, Education & Learning.

Question 4

Can I get a list of companies using both DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP)?

Accepted Answer

Yes. AgentData tracks 3 companies that use both DoubleClick Ad Exchange (AdX) and DoubleClick for Publishers (DFP). Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	DoubleClick Ad Exchange (AdX)	DoubleClick for Publishers (DFP)
Companies	238	1,005
Category	Advertising	Advertising
Emails available	133	4,157
Overlap	1% of DoubleClick Ad Exchange (AdX) users also use DoubleClick for Publishers (DFP) (3 companies)

DoubleClick Ad Exchange (AdX) vs DoubleClick for Publishers (DFP)

Side-by-side comparison

Company adoption

Top industries

Top companies using DoubleClick Ad Exchange (AdX)

Top companies using DoubleClick for Publishers (DFP)

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