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DoubleClick for Publishers (DFP) vs Google AdSense
Google AdSense is used by 8,136companies — 8.1x more than DoubleClick for Publishers (DFP) (1,005). 179 companies use both.
1,005 use DoubleClick for Publishers (DFP)8,136 use Google AdSense179 use both8,902 emails available
Side-by-side comparison
| DoubleClick for Publishers (DFP) | Google AdSense | |
|---|---|---|
| Companies | 1,005 | 8,136 |
| Category | Advertising | Advertising |
| Emails available | 2,274 | 6,628 |
| Overlap | 18% of DoubleClick for Publishers (DFP) users also use Google AdSense (179 companies) | |
Company adoption
Top industries
DoubleClick for Publishers (DFP)
Media & Content507
Other42
E-commerce & Retail39
Healthcare & Life Sciences15
Professional Services15
Google AdSense
Media & Content2987
Other770
E-commerce & Retail429
Education & Learning385
Developer Tools & Infrastructure144
Top companies using DoubleClick for Publishers (DFP)
Top companies using Google AdSense
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9,141 companies with emails, tech stacks, and contacts
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API access
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