How many companies use DoubleClick Campaign Manager (DCM) vs Google Publisher Tag?

40 companies use DoubleClick Campaign Manager (DCM) and 7,682 companies use Google Publisher Tag in our database. Google Publisher Tag is more widely adopted with 192.1x more companies than DoubleClick Campaign Manager (DCM).

What percentage of DoubleClick Campaign Manager (DCM) users also use Google Publisher Tag?

35% of companies using DoubleClick Campaign Manager (DCM) also use Google Publisher Tag (14 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer DoubleClick Campaign Manager (DCM) over Google Publisher Tag?

The top industries using DoubleClick Campaign Manager (DCM) are Media & Content, Healthcare & Life Sciences, Other, Marketing & Sales Tech. For Google Publisher Tag, the top industries are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel.

Can I get a list of companies using both DoubleClick Campaign Manager (DCM) and Google Publisher Tag?

Yes. AgentData tracks 14 companies that use both DoubleClick Campaign Manager (DCM) and Google Publisher Tag. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

DoubleClick Campaign Manager (DCM) vs Google Publisher Tag

Google Publisher Tag is used by 7,682companies — 192.1x more than DoubleClick Campaign Manager (DCM) (40). 14 companies use both.

40 use DoubleClick Campaign Manager (DCM)7,682 use Google Publisher Tag14 use both43,521 emails available

Side-by-side comparison

	DoubleClick Campaign Manager (DCM)	Google Publisher Tag
Companies	40	7,682
Category	Advertising	Advertising
Emails available	1,151	42,370
Overlap	35% of DoubleClick Campaign Manager (DCM) users also use Google Publisher Tag (14 companies)