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DoubleClick for Publishers (DFP) vs Microsoft Advertising
Microsoft Advertising is used by 2,950companies — 2.9x more than DoubleClick for Publishers (DFP) (1,005). 21 companies use both.
1,005 use DoubleClick for Publishers (DFP)2,950 use Microsoft Advertising21 use both9,348 emails available
Side-by-side comparison
| DoubleClick for Publishers (DFP) | Microsoft Advertising | |
|---|---|---|
| Companies | 1,005 | 2,950 |
| Category | Advertising | Advertising |
| Emails available | 2,273 | 7,075 |
| Overlap | 2% of DoubleClick for Publishers (DFP) users also use Microsoft Advertising (21 companies) | |
Company adoption
Top industries
DoubleClick for Publishers (DFP)
Media & Content507
Other42
E-commerce & Retail39
Healthcare & Life Sciences15
Professional Services15
Microsoft Advertising
Other325
Media & Content220
E-commerce & Retail189
Professional Services185
Hospitality & Travel143
Top companies using DoubleClick for Publishers (DFP)
Top companies using Microsoft Advertising
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3,955 companies with emails, tech stacks, and contacts
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API access
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