Question 1

How many companies use DoubleClick for Publishers (DFP) vs Nativo?

Accepted Answer

1,005 companies use DoubleClick for Publishers (DFP) and 181 companies use Nativo in our database. DoubleClick for Publishers (DFP) is more widely adopted with 5.6x more companies than Nativo.

Question 2

What percentage of DoubleClick for Publishers (DFP) users also use Nativo?

Accepted Answer

2% of companies using DoubleClick for Publishers (DFP) also use Nativo (16 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer DoubleClick for Publishers (DFP) over Nativo?

Accepted Answer

The top industries using DoubleClick for Publishers (DFP) are Media & Content, Other, E-commerce & Retail, Healthcare & Life Sciences, Education & Learning. For Nativo, the top industries are Media & Content, Other.

Question 4

Can I get a list of companies using both DoubleClick for Publishers (DFP) and Nativo?

Accepted Answer

Yes. AgentData tracks 16 companies that use both DoubleClick for Publishers (DFP) and Nativo. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	DoubleClick for Publishers (DFP)	Nativo
Companies	1,005	181
Category	Advertising	Advertising
Emails available	4,155	1,696
Overlap	2% of DoubleClick for Publishers (DFP) users also use Nativo (16 companies)

DoubleClick for Publishers (DFP) vs Nativo

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Company adoption

Top industries

Top companies using DoubleClick for Publishers (DFP)

Top companies using Nativo

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