How many companies use DoubleClick for Publishers (DFP) vs Simpli.fi?

1,370 companies use DoubleClick for Publishers (DFP) and 575 companies use Simpli.fi in our database. DoubleClick for Publishers (DFP) is more widely adopted with 2.4x more companies than Simpli.fi.

What percentage of DoubleClick for Publishers (DFP) users also use Simpli.fi?

1% of companies using DoubleClick for Publishers (DFP) also use Simpli.fi (12 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer DoubleClick for Publishers (DFP) over Simpli.fi?

The top industries using DoubleClick for Publishers (DFP) are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel. For Simpli.fi, the top industries are Other, Media & Content, Hospitality & Travel, E-commerce & Retail, Healthcare & Life Sciences.

Can I get a list of companies using both DoubleClick for Publishers (DFP) and Simpli.fi?

Yes. AgentData tracks 12 companies that use both DoubleClick for Publishers (DFP) and Simpli.fi. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

DoubleClick for Publishers (DFP) vs Simpli.fi

DoubleClick for Publishers (DFP) is used by 1,370companies — 2.4x more than Simpli.fi (575). 12 companies use both.

1,370 use DoubleClick for Publishers (DFP)575 use Simpli.fi12 use both8,014 emails available

Side-by-side comparison

	DoubleClick for Publishers (DFP)	Simpli.fi
Companies	1,370	575
Category	Advertising	Advertising
Emails available	5,115	2,899
Overlap	1% of DoubleClick for Publishers (DFP) users also use Simpli.fi (12 companies)