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DoubleClick for Publishers (DFP)
vs
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Smart Ad Server

DoubleClick for Publishers (DFP) vs Smart Ad Server

DoubleClick for Publishers (DFP) is used by 1,005companies — 10.5x more than Smart Ad Server (96).

1,005 use DoubleClick for Publishers (DFP)96 use Smart Ad Server4,369 emails available

Side-by-side comparison

DoubleClick for Publishers (DFP)Smart Ad Server
Companies1,00596
CategoryAdvertisingAdvertising
Emails available4,155214

Company adoption

DoubleClick fo…1,005Smart Ad Serve…96

Top industries

DoubleClick for Publishers (DFP)

Media & Content596
Other50
E-commerce & Retail40
Healthcare & Life Sciences18
Education & Learning17

Smart Ad Server

Media & Content55
Education & Learning5
E-commerce & Retail5
Hospitality & Travel4
Professional Services4

Top companies using DoubleClick for Publishers (DFP)

Chicago Sun-Timeschicago.suntimes.comMadeForMumscompetitions.madeformums.comnymagsubs.nymag.comGolf Monthlyforums.golfmonthly.comepocanegociosepocanegocios.globo.com

Top companies using Smart Ad Server

Eintracht Frankfurtstores.eintracht.deEintracht Frankfurttv.eintracht.deEintracht Frankfurten.eintracht.deBFM BUSINESSbfmbusiness.bfmtv.comHuste.tvhuste.joj.sk

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1,101 companies with emails, tech stacks, and contacts

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API access

GET /api/v1/tech?name=doubleclick-for-publishers-dfp

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AI-powered shared inbox, help desk, and team collaboration — inside Gmail. 200K+ users.

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AI email assistant inside Gmail. Drafts, sorts, follows up.

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Oneway

All-in-one customer platform — live chat, email, automations, changelogs & roadmaps with AI.

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DoubleClick for Publishers (DFP)
Companies using DoubleClick for Publishers (DFP)→
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Smart Ad Server
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