How many companies use Google Analytics vs Google Tag Manager?

6,632,660 companies use Google Analytics and 4,665,273 companies use Google Tag Manager in our database. Google Analytics is more widely adopted with 1.4x more companies than Google Tag Manager.

Can I get a list of companies using both Google Analytics and Google Tag Manager?

Yes. AgentData tracks companies using both tools. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

Google Analytics vs Google Tag Manager

Google Analytics is used by 6,632,660companies — 1.4x more than Google Tag Manager (4,665,273).

6,632,660 use Google Analytics4,665,273 use Google Tag Manager

Side-by-side comparison

	Google Analytics	Google Tag Manager
Companies	6,632,660	4,665,273
Category	Analytics	Tag managers

Company adoption

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11,297,933 companies with emails, tech stacks, and contacts

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API access

GET /api/v1/tech?name=google-analytics

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