G
Google Analytics
vs
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Google Tag Manager

Google Analytics vs Google Tag Manager

Google Analytics is used by 171,812companies — 14.9x more than Google Tag Manager (11,515).

171,812 use Google Analytics11,515 use Google Tag Manager

Side-by-side comparison

Google AnalyticsGoogle Tag Manager
Companies171,81211,515
CategoryAnalyticsOther

Company adoption

Google Analyti…171,812Google Tag Man…11,515

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183,327 companies with emails, tech stacks, and contacts

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API access

GET /api/v1/tech?name=google-analytics

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