Question 1

How many companies use Google Publisher Tag vs MGID?

Accepted Answer

5,824 companies use Google Publisher Tag and 205 companies use MGID in our database. Google Publisher Tag is more widely adopted with 28.4x more companies than MGID.

Question 2

What percentage of Google Publisher Tag users also use MGID?

Accepted Answer

1% of companies using Google Publisher Tag also use MGID (76 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over MGID?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For MGID, the top industries are Media & Content, Other, Financial Services & Fintech, Marketing & Sales Tech, Developer Tools & Infrastructure.

Question 4

Can I get a list of companies using both Google Publisher Tag and MGID?

Accepted Answer

Yes. AgentData tracks 76 companies that use both Google Publisher Tag and MGID. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	MGID
Companies	5,824	205
Category	Advertising	Advertising
Emails available	38,880	793
Overlap	1% of Google Publisher Tag users also use MGID (76 companies)

Google Publisher Tag vs MGID

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using MGID

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