Question 1

How many companies use Google Publisher Tag vs Simpli.fi?

Accepted Answer

5,824 companies use Google Publisher Tag and 181 companies use Simpli.fi in our database. Google Publisher Tag is more widely adopted with 32.2x more companies than Simpli.fi.

Question 2

What percentage of Google Publisher Tag users also use Simpli.fi?

Accepted Answer

1% of companies using Google Publisher Tag also use Simpli.fi (36 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Simpli.fi?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Simpli.fi, the top industries are Media & Content, E-commerce & Retail, Other, Education & Learning, Professional Services.

Question 4

Can I get a list of companies using both Google Publisher Tag and Simpli.fi?

Accepted Answer

Yes. AgentData tracks 36 companies that use both Google Publisher Tag and Simpli.fi. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Simpli.fi
Companies	5,824	181
Category	Advertising	Advertising
Emails available	38,880	1,778
Overlap	1% of Google Publisher Tag users also use Simpli.fi (36 companies)

Google Publisher Tag vs Simpli.fi

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Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Simpli.fi

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