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Criteo vs DoubleClick for Publishers (DFP)
DoubleClick for Publishers (DFP) is used by 1,005companies — 3.9x more than Criteo (259). 5 companies use both.
259 use Criteo1,005 use DoubleClick for Publishers (DFP)5 use both2,637 emails available
Side-by-side comparison
| Criteo | DoubleClick for Publishers (DFP) | |
|---|---|---|
| Companies | 259 | 1,005 |
| Category | Advertising | Advertising |
| Emails available | 365 | 2,272 |
| Overlap | 2% of Criteo users also use DoubleClick for Publishers (DFP) (5 companies) | |
Company adoption
Top industries
Criteo
E-commerce & Retail77
Media & Content57
Other10
Education & Learning8
Healthcare & Life Sciences4
DoubleClick for Publishers (DFP)
Media & Content497
Other42
E-commerce & Retail38
Healthcare & Life Sciences15
Financial Services & Fintech14
Top companies using Criteo
Top companies using DoubleClick for Publishers (DFP)
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1,264 companies with emails, tech stacks, and contacts
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