Question 1

How many companies use Criteo vs DoubleClick for Publishers (DFP)?

Accepted Answer

259 companies use Criteo and 1,005 companies use DoubleClick for Publishers (DFP) in our database. DoubleClick for Publishers (DFP) is more widely adopted with 3.9x more companies than Criteo.

Question 2

What percentage of Criteo users also use DoubleClick for Publishers (DFP)?

Accepted Answer

2% of companies using Criteo also use DoubleClick for Publishers (DFP) (5 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Criteo over DoubleClick for Publishers (DFP)?

Accepted Answer

The top industries using Criteo are E-commerce & Retail, Media & Content, Other, Education & Learning, Healthcare & Life Sciences. For DoubleClick for Publishers (DFP), the top industries are Media & Content, Other, E-commerce & Retail, Healthcare & Life Sciences, Education & Learning.

Question 4

Can I get a list of companies using both Criteo and DoubleClick for Publishers (DFP)?

Accepted Answer

Yes. AgentData tracks 5 companies that use both Criteo and DoubleClick for Publishers (DFP). Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	Criteo	DoubleClick for Publishers (DFP)
Companies	259	1,005
Category	Advertising	Advertising
Emails available	1,213	4,157
Overlap	2% of Criteo users also use DoubleClick for Publishers (DFP) (5 companies)

Criteo vs DoubleClick for Publishers (DFP)

Side-by-side comparison

Company adoption

Top industries

Top companies using Criteo

Top companies using DoubleClick for Publishers (DFP)

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