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DoubleClick Floodlight vs Google Publisher Tag
Google Publisher Tag is used by 5,824companies — 2.3x more than DoubleClick Floodlight (2,547). 619 companies use both.
2,547 use DoubleClick Floodlight5,824 use Google Publisher Tag619 use both18,928 emails available
Side-by-side comparison
| DoubleClick Floodlight | Google Publisher Tag | |
|---|---|---|
| Companies | 2,547 | 5,824 |
| Category | Advertising | Advertising |
| Emails available | 6,085 | 12,843 |
| Overlap | 24% of DoubleClick Floodlight users also use Google Publisher Tag (619 companies) | |
Company adoption
Top industries
DoubleClick Floodlight
Media & Content530
Other167
Hospitality & Travel160
E-commerce & Retail152
Professional Services107
Google Publisher Tag
Media & Content3218
E-commerce & Retail253
Other192
Education & Learning95
Healthcare & Life Sciences77
Top companies using DoubleClick Floodlight
Top companies using Google Publisher Tag
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8,371 companies with emails, tech stacks, and contacts
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