How many companies use DoubleClick for Publishers (DFP) vs Rubicon Project?

1,370 companies use DoubleClick for Publishers (DFP) and 135 companies use Rubicon Project in our database. DoubleClick for Publishers (DFP) is more widely adopted with 10.1x more companies than Rubicon Project.

What percentage of DoubleClick for Publishers (DFP) users also use Rubicon Project?

1% of companies using DoubleClick for Publishers (DFP) also use Rubicon Project (15 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer DoubleClick for Publishers (DFP) over Rubicon Project?

The top industries using DoubleClick for Publishers (DFP) are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel. For Rubicon Project, the top industries are Media & Content, Hospitality & Travel, Other, Education & Learning, E-commerce & Retail.

Can I get a list of companies using both DoubleClick for Publishers (DFP) and Rubicon Project?

Yes. AgentData tracks 15 companies that use both DoubleClick for Publishers (DFP) and Rubicon Project. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

DoubleClick for Publishers (DFP) vs Rubicon Project

DoubleClick for Publishers (DFP) is used by 1,370companies — 10.1x more than Rubicon Project (135). 15 companies use both.

1,370 use DoubleClick for Publishers (DFP)135 use Rubicon Project15 use both5,664 emails available

Side-by-side comparison

	DoubleClick for Publishers (DFP)	Rubicon Project
Companies	1,370	135
Category	Advertising	Advertising
Emails available	5,115	549
Overlap	1% of DoubleClick for Publishers (DFP) users also use Rubicon Project (15 companies)