Question 1

How many companies use Google Publisher Tag vs Microsoft Advertising?

Accepted Answer

5,824 companies use Google Publisher Tag and 2,950 companies use Microsoft Advertising in our database. Google Publisher Tag is more widely adopted with 2.0x more companies than Microsoft Advertising.

Question 2

What percentage of Google Publisher Tag users also use Microsoft Advertising?

Accepted Answer

1% of companies using Google Publisher Tag also use Microsoft Advertising (71 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Microsoft Advertising?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Microsoft Advertising, the top industries are Other, Media & Content, E-commerce & Retail, Professional Services, Hospitality & Travel.

Question 4

Can I get a list of companies using both Google Publisher Tag and Microsoft Advertising?

Accepted Answer

Yes. AgentData tracks 71 companies that use both Google Publisher Tag and Microsoft Advertising. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Microsoft Advertising
Companies	5,824	2,950
Category	Advertising	Advertising
Emails available	12,841	7,062
Overlap	1% of Google Publisher Tag users also use Microsoft Advertising (71 companies)

Google Publisher Tag vs Microsoft Advertising

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Microsoft Advertising

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