Question 1

How many companies use Google Publisher Tag vs Outbrain?

Accepted Answer

5,824 companies use Google Publisher Tag and 115 companies use Outbrain in our database. Google Publisher Tag is more widely adopted with 50.6x more companies than Outbrain.

Question 2

What percentage of Google Publisher Tag users also use Outbrain?

Accepted Answer

1% of companies using Google Publisher Tag also use Outbrain (35 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Outbrain?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Outbrain, the top industries are Media & Content, Other, E-commerce & Retail, Education & Learning.

Question 4

Can I get a list of companies using both Google Publisher Tag and Outbrain?

Accepted Answer

Yes. AgentData tracks 35 companies that use both Google Publisher Tag and Outbrain. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Outbrain
Companies	5,824	115
Category	Advertising	Widgets
Emails available	38,867	266
Overlap	1% of Google Publisher Tag users also use Outbrain (35 companies)

Google Publisher Tag vs Outbrain

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Outbrain

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