How many companies use Google Publisher Tag vs Outbrain?

7,682 companies use Google Publisher Tag and 137 companies use Outbrain in our database. Google Publisher Tag is more widely adopted with 56.1x more companies than Outbrain.

What percentage of Google Publisher Tag users also use Outbrain?

1% of companies using Google Publisher Tag also use Outbrain (42 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer Google Publisher Tag over Outbrain?

The top industries using Google Publisher Tag are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel. For Outbrain, the top industries are Media & Content, Other, E-commerce & Retail, Developer Tools & Infrastructure, Hospitality & Travel.

Can I get a list of companies using both Google Publisher Tag and Outbrain?

Yes. AgentData tracks 42 companies that use both Google Publisher Tag and Outbrain. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.