Question 1

How many companies use Google Publisher Tag vs Permutive?

Accepted Answer

5,824 companies use Google Publisher Tag and 78 companies use Permutive in our database. Google Publisher Tag is more widely adopted with 74.7x more companies than Permutive.

Question 2

What percentage of Google Publisher Tag users also use Permutive?

Accepted Answer

1% of companies using Google Publisher Tag also use Permutive (42 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer Google Publisher Tag over Permutive?

Accepted Answer

The top industries using Google Publisher Tag are Media & Content, E-commerce & Retail, Other, Education & Learning, Healthcare & Life Sciences. For Permutive, the top industries are Media & Content, E-commerce & Retail, Data & AI.

Question 4

Can I get a list of companies using both Google Publisher Tag and Permutive?

Accepted Answer

Yes. AgentData tracks 42 companies that use both Google Publisher Tag and Permutive. Subscribe to access the full list with emails, tech stacks, and contacts via CSV or API.

	Google Publisher Tag	Permutive
Companies	5,824	78
Category	Advertising	Miscellaneous
Emails available	12,780	248
Overlap	1% of Google Publisher Tag users also use Permutive (42 companies)

Google Publisher Tag vs Permutive

Side-by-side comparison

Company adoption

Top industries

Top companies using Google Publisher Tag

Top companies using Permutive

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