How many companies use DoubleClick Ad Exchange (AdX) vs Google Publisher Tag?

601 companies use DoubleClick Ad Exchange (AdX) and 7,682 companies use Google Publisher Tag in our database. Google Publisher Tag is more widely adopted with 12.8x more companies than DoubleClick Ad Exchange (AdX).

What percentage of DoubleClick Ad Exchange (AdX) users also use Google Publisher Tag?

3% of companies using DoubleClick Ad Exchange (AdX) also use Google Publisher Tag (19 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer DoubleClick Ad Exchange (AdX) over Google Publisher Tag?

The top industries using DoubleClick Ad Exchange (AdX) are Media & Content, Other, E-commerce & Retail, Hospitality & Travel, Education & Learning. For Google Publisher Tag, the top industries are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel.

Can I get a list of companies using both DoubleClick Ad Exchange (AdX) and Google Publisher Tag?

Yes. AgentData tracks 19 companies that use both DoubleClick Ad Exchange (AdX) and Google Publisher Tag. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

DoubleClick Ad Exchange (AdX) vs Google Publisher Tag

Google Publisher Tag is used by 7,682companies — 12.8x more than DoubleClick Ad Exchange (AdX) (601). 19 companies use both.

601 use DoubleClick Ad Exchange (AdX)7,682 use Google Publisher Tag19 use both42,569 emails available

Side-by-side comparison

	DoubleClick Ad Exchange (AdX)	Google Publisher Tag
Companies	601	7,682
Category	Advertising	Advertising
Emails available	205	42,364
Overlap	3% of DoubleClick Ad Exchange (AdX) users also use Google Publisher Tag (19 companies)