How many companies use DoubleClick for Publishers (DFP) vs MGID?

1,370 companies use DoubleClick for Publishers (DFP) and 277 companies use MGID in our database. DoubleClick for Publishers (DFP) is more widely adopted with 4.9x more companies than MGID.

What percentage of DoubleClick for Publishers (DFP) users also use MGID?

1% of companies using DoubleClick for Publishers (DFP) also use MGID (15 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Which industries prefer DoubleClick for Publishers (DFP) over MGID?

The top industries using DoubleClick for Publishers (DFP) are Media & Content, Other, E-commerce & Retail, Education & Learning, Hospitality & Travel. For MGID, the top industries are Media & Content, Other, Education & Learning, Financial Services & Fintech, Marketing & Sales Tech.

Can I get a list of companies using both DoubleClick for Publishers (DFP) and MGID?

Yes. AgentData tracks 15 companies that use both DoubleClick for Publishers (DFP) and MGID. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

DoubleClick for Publishers (DFP) vs MGID

DoubleClick for Publishers (DFP) is used by 1,370companies — 4.9x more than MGID (277). 15 companies use both.

1,370 use DoubleClick for Publishers (DFP)277 use MGID15 use both6,009 emails available

Side-by-side comparison

	DoubleClick for Publishers (DFP)	MGID
Companies	1,370	277
Category	Advertising	Advertising
Emails available	5,115	894
Overlap	1% of DoubleClick for Publishers (DFP) users also use MGID (15 companies)