Question 1

How many companies use DoubleClick for Publishers (DFP) vs MGID?

Accepted Answer

1,005 companies use DoubleClick for Publishers (DFP) and 205 companies use MGID in our database. DoubleClick for Publishers (DFP) is more widely adopted with 4.9x more companies than MGID.

Question 2

What percentage of DoubleClick for Publishers (DFP) users also use MGID?

Accepted Answer

1% of companies using DoubleClick for Publishers (DFP) also use MGID (7 companies). This overlap suggests the tools serve complementary rather than competing purposes.

Question 3

Which industries prefer DoubleClick for Publishers (DFP) over MGID?

Accepted Answer

The top industries using DoubleClick for Publishers (DFP) are Media & Content, Other, E-commerce & Retail, Healthcare & Life Sciences, Education & Learning. For MGID, the top industries are Media & Content, Other, Financial Services & Fintech, Marketing & Sales Tech, Developer Tools & Infrastructure.

Question 4

Can I get a list of companies using both DoubleClick for Publishers (DFP) and MGID?

Accepted Answer

Yes. AgentData tracks 7 companies that use both DoubleClick for Publishers (DFP) and MGID. Sign up free to access the full list with emails, tech stacks, and contacts via CSV or API.

	DoubleClick for Publishers (DFP)	MGID
Companies	1,005	205
Category	Advertising	Advertising
Emails available	4,155	792
Overlap	1% of DoubleClick for Publishers (DFP) users also use MGID (7 companies)

DoubleClick for Publishers (DFP) vs MGID

Side-by-side comparison

Company adoption

Top industries

Top companies using DoubleClick for Publishers (DFP)

Top companies using MGID

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