What is the best alternative to Google Publisher Tag?

Based on company usage data, Google Ads is the most widely adopted alternative, detected on 679,149 websites.

How many companies use Google Publisher Tag?

AgentData detects Google Publisher Tag on 19,024 company websites as of October 2026.

Are companies switching away from Google Publisher Tag?

AgentData tracks technology changes across company websites. Check back for switching trends as we detect more changes.

Google Publisher Tag alternatives

Ranked by real company usage

The most popular alternatives to Google Publisher Tag based on AgentData's analysis of 19,024 company websites are Google Ads (679,149 companies), Microsoft Advertising (107,901 companies), Google AdSense (76,259 companies).

Google Publisher Tag: 19,024 companiesCategory: Advertising15 alternatives found

Top alternatives to Google Publisher Tag

Google Ads

679,149 companies

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Microsoft Advertising

107,901 companies

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Google AdSense

76,259 companies12% of profiled Google Publisher Tag users also run this

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DoubleClick Floodlight

57,947 companies13% of profiled Google Publisher Tag users also run this

44,558 companies

21,116 companies

13,194 companies

7,919 companies

DoubleClick Ad Exchange (AdX)

3,262 companies

Compare →

#10

DoubleClick for Publishers (DFP)

3,121 companies19% of profiled Google Publisher Tag users also run this

#11

3,103 companies

#12

2,358 companies10% of profiled Google Publisher Tag users also run this

#13

1,748 companies

#14

1,600 companies

#15

1,249 companies

Get the full alternatives data

19,024 companies with emails, tech stacks, and contacts

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1,000 lookups · API access · CSV exports

API access

GET /api/v1/tech?name=google-publisher-tag

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Google Publisher Tag vs Google AdsCompare →Google Publisher Tag vs Microsoft AdvertisingCompare →Google Publisher Tag vs Google AdSenseCompare →Google Publisher Tag vs DoubleClick FloodlightCompare →

Companies using Google Publisher Tag→

Frequently asked questions

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