What is the best alternative to DoubleClick for Publishers (DFP)?

Based on company usage data, Google AdSense is the most widely adopted alternative, detected on 16,188 websites.

How many companies use DoubleClick for Publishers (DFP)?

AgentData detects DoubleClick for Publishers (DFP) on 1,370 company websites as of September 2026.

Are companies switching away from DoubleClick for Publishers (DFP)?

AgentData tracks technology changes across company websites. Check back for switching trends as we detect more changes.

What do DoubleClick for Publishers (DFP) and Google AdSense have in common?

Among the companies AgentData has profiled in full, 9% of those using DoubleClick for Publishers (DFP) also run Google AdSense (9 companies).

DoubleClick for Publishers (DFP) alternatives

Ranked by real company usage

The most popular alternatives to DoubleClick for Publishers (DFP) based on AgentData's analysis of 1,370 company websites are Google AdSense (16,188 companies), Google Publisher Tag (7,682 companies), Linkedin Ads (6,573 companies).

DoubleClick for Publishers (DFP): 1,370 companiesCategory: Advertising15 alternatives found

Top alternatives to DoubleClick for Publishers (DFP)

Google AdSense

16,188 companies9% of profiled DoubleClick for Publishers (DFP) users also run this

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Google Publisher Tag

7,682 companies100% of profiled DoubleClick for Publishers (DFP) users also run this

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Linkedin Ads

6,573 companies2% of profiled DoubleClick for Publishers (DFP) users also run this

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DoubleClick Floodlight

4,500 companies8% of profiled DoubleClick for Publishers (DFP) users also run this

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Microsoft Advertising

3,101 companies2% of profiled DoubleClick for Publishers (DFP) users also run this

2,044 companies

1,162 companies

1,004 companies

927 companies5% of profiled DoubleClick for Publishers (DFP) users also run this

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#10

theTradeDesk

674 companies

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#11

DoubleClick Ad Exchange (AdX)

601 companies

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#12

Simpli.fi

575 companies3% of profiled DoubleClick for Publishers (DFP) users also run this

#13

534 companies

#14

283 companies

#15

277 companies

Get the full alternatives data

1,370 companies with emails, tech stacks, and contacts

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1,000 lookups · API access · CSV exports

API access

GET /api/v1/tech?name=doubleclick-for-publishers-dfp

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DoubleClick for Publishers (DFP) vs Google AdSenseCompare →DoubleClick for Publishers (DFP) vs Google Publisher TagCompare →DoubleClick for Publishers (DFP) vs Linkedin AdsCompare →DoubleClick for Publishers (DFP) vs DoubleClick FloodlightCompare →

Companies using DoubleClick for Publishers (DFP)→

Frequently asked questions

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